DEPARTMENT OF MASS COMMUNICATION
Goals and Objectives
Programme Goal
The National Diploma (ND) in Mass Communication is meant to give the students technological education and professional skills necessary for employment and job creation in various areas of mass communication industry, such as news papers, magazines, radio, television, film/video, news media, public relations, advertising, news agency, government and corporate information services.
Programme Objectives
On completion of this course, the diplomates will be able to carry out the following functions:
• Gather, investigate and report news for the print, broadcast and online media;
• Elect, edit and prepare for publication, news items, features, photo graphics and multimedia materials and results of investigations for print;
• Produce, present and direct programmes for the electronic media;
• Produce, present and direct programmes
• Plan, prepare and produce materials for public relations and advertising purposes;
• Know various outlets/contracts for commercial utilization of feature and magazine articles;
• Identify outlets for publishing of features and magazine articles;
• Know how to negotiate terms for publishing articles; and
• Understand rights of the article author.
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